Tazo Tea Box Redesign
The objective of Tazo’s redesign was to update its current packaging based on a competitor analysis. While the current Tazo design had a more visible shelf presence through its use of white background, typography, and minimal graphics, the current splash art of ingredients along with the colored splatted created clutter that does not match the clean, minimalist look it is going for.
Tools
Adobe Photoshop
Adobe Illustrator
Cardstock
Imagery
The Tazo packaging update keeps the design more minimal and modern by modifying the art and typeface on the packaging to reduce clutter in the design without sacrificing it’s shelf presence.
The redesign contains a slight translucent watercolor banner with colors that relate to the tea’s flavor to emulate how tea diffuses in water. The design also contains abstract and minimal images of the main ingredient of the tea’s flavor.
Dieline
Dieline of the final design for Calm Chamomile.
Tazo Calm Chamomile Box Design